PIVSKI ATLAS
Beck's
Nepokolebljiv u inovaciji, Beck’s
je prvi počeo koristiti čelične
bačve, prvi je uveo limenku
1953. godine i prvi je predstavio
tzv. 6-pack pakiranje koje
se i danas zbog toga naziva
beckser. Proizveden u skladu s
njemačkim zakonom o čistoći
piva od samo 4 osnovna sastojka
– ječma, kvasca, hmelja i vode –
Beck’s je najpopularnije pivo u
Njemačkoj, ali i najprodavanije
njemačko pivo u svijetu.
The leader in innovation, Beck’s
was the first to start using steel
barrels and the first to introduce
the can in 1953. Their so-called
six-pack innovation for can is
still referred to as beckser to this
day. Produced following German
purity law that beer can only
be made from four ingredients
– barley, yeast, hops and water.
Beck’s is the most popular beer
in Germany, but also the bestselling
German beer in the world.
